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This site had the following on the homepage, "The de facto standard for protecting confidential data and records." Our analyzers noticed that the web page said " DynaPass provides the only patented mobile two-factor authentication." The Website also stated " Solution to combat the growing threat of data breach and identity theft. Tokenless - uses your mobile phone! Low cost and maintenance. Easy integration with existing systems. Federal standards mandate two-factor authentication. DynaPass meets and exceeds regulations." The website's header had two factor authentication as the most important keyword. It was followed by multi factor authentication, compliant two factor authentication, and mobile authentication which isn't as ranked as highly as two factor authentication. The next words the site uses is securing your security. remote access security was also included and could not be viewed by search parsers.